The Johnson Company is a small business that provides networking components and services. They are in need of new methods of communication for reaching out to new customers, standing out from other businesses, meeting existing customer needs, and keeping customers informed of news and updates. The Johnson Company still uses analog phone lines and still takes customer orders by hand. Their only current method of advertising is an ad in the yellow pages.
They have reached out to our IT consulting firm to help them update their current business processes and communications Setting up an intranet site is one of the best ways for small businesses to keep all their workers in the loop and communicate new information. The Johnson Company can also use Microsoft SharePoint application and services to set up internal websites designed for specific projects.
Providing customers with a website capable of taking online orders while advertising online as well would give the customers ease of access and efficiency. Project managers can also use these specialized websites to share documents and information, and this can help the projects run more smoothly and effectively. Email is one of the most widely used forms of technological business communication. Instant messaging services such as Skype and Go To Meeting are very up and coming and can provide better communications even more than email.
Online advertising, forums, blogs, as well as some possible radio ads may also increase clientele. The Johnson Company would do well with a small business package from a local internet service provider such as Comcast that has enough bandwidth to support the network. The Johnson Company would find that switching from analog to digital communications could significantly increase work productivity and business functions in their small business.
Using unified communications such as desktops, laptops, printers and scanners connected to the internet would make invoicing and shipping times decrease while customer support and operations would increase. Data can be more easily organized and accessible for the Johnson Company, and they will also be able to expand their clientele by generating orders to other online users.